If you own an online store, your product descriptions are one of the most important elements you need to consider. These days consumers have plenty of options to choose from when it comes to finding the products they need. So how do you make your products stand out from the crowd? It’s easy… You write awesome, personality-filled product descriptions that inspire potential customers to take action. Product descriptions not only tell your customers why they need your products but make them believe that they can’t live without them. What are product descriptions? In literal terms, product...
When I finally decided to jump off a cliff and start my own freelance copywriting business, I was terrified. I mean, literally shaking-in-my-boots kind of terrified. I wasn’t worried about finances, even though I’d just quit my job. I wasn’t worried about attracting clients, even though I didn’t have any. The one thing that kept me awake at night was my competitors. And the horrible nagging feeling that I would never match their brilliant standards. From what I could see, every other copywriter was exceptional. Their websites were great. Their writing was perfect. They were members of...
I believe that storytelling connects you to your audience and builds trust. It is the secret to increasing brand awareness and generating sales.
As a copywriter, I get asked to write all sorts of things. One day I can be creating an annual report for a finance company, the next I can be writing website copy for a dentist. But the one question I get asked the most is - will you write my blog? What was once a...Read More
Have you always dreamed of writing a book but never had the confidence to give it a try? Or maybe you just want to improve your writing skills but don’t know where to start. Well, the good news is that writing is a skill that can be learned. With enough time and...Read More