The power of storytelling in content marketing

Posted byAshling Kwok

As a copywriter, I know how powerful storytelling can be. I know that every word I write will have an impact on the level of success my client achieves. And that the right words in the right places can turn a struggling business into an overnight success. I also know that by replacing a few words here and there that I can...


Why you can’t trust Google reviews

Posted byAshling Kwok

Let’s talk about Google reviews. Do you read them? Do you trust them? Do they influence your buying decisions in any way, shape or form? Well, if you answered yes to any of these questions, you’re wasting your time. Let me explain. Whenever I need to find a business or service provider, I usually ask my friends or colleagues for...

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