App Copywriting

UX writing for web interfaces and mobile apps is different to copywriting. It requires a unique approach.

Copywriting is the use of creative words to sell a product or service. But app writing is the ability to turn technical language into simple, concise words that enhance the user experience.

As a user, there is nothing more annoying than trying to use a web interface or mobile app that is hard to navigate. 

An app filled with jargon or clever words that leaves you feeling frustrated and confused.

If you’re anything like me, you’ll end up deleting the app and downloading a competitor’s app. One with simple, concise language that leads me through the process in a stress-free way.  

 

The key to writing awesome app copy 

When it comes to mobile apps, first impressions definitely do count. The design and visual appeal of your app is important. But it is the quality of the product description and copy that will determine your click through rate.

A good copywriter knows that every bit of copy – from the product description to the CTA must enticing. It must not only grab your customers’ attention. It must hold it.

A professional copywriter will put themselves in your customers’ shoes. They will focus on their pain points. And answer any questions your customers have including: 

  • What does the app do?
  • What problem does it solve?
  • What is unique about the app?
  • Why should I download this app over a competitors?
  • Who is the target audience?
  • What are the key features?
  • How will I benefit from using this app?

App writing that enhances user experience

 

Copywriting for web interfaces and mobile apps isn’t rocket science. But it does require certain skills that can take years to master.

As a UX copywriter and technical writer, I know how to write copy that improves the usability of your app.

Copy that is clear, concise, informative and consistent. Copy that speaks to humans and not robots.

The content I write will create a positive experience from the moment a user visits your website or opens your app.

It will encourage people to interact with your app or interface, boosts your conversion rates, and position you as a market leader.

 

If you’re ready to introduce your interface or app to the world or just need to refresh your current content, get in touch.  My app copywriting will turn prospective customers into long term users. 

 

 

 

 

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Ashling Kwok Copywriting – Sydney
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