Blog Writing

Blog writing plays a pivotal role in building your brand. It helps you engage with your customers and generate new leads.

But having a blog is not enough. In order to gain traction you need to write about topics that appeal to your target audience.

To do this, simply put yourself in their shoes. What would you want to read about? What topics would be of interest to you?

If you’re still not sure what your customers would like you to write about, here are some ways to find out:

  • Talk to your customers
  • Ask your sales team
  • Hold a brainstorming session
  • Read previous blog comments
  • Check what blog posts are ranking well on google
  • Look at your competitor’s posts
  • Write about new product releases
  • Share recent company news
  • Detail recent studies and key findings
  • Talk about personal experiences
  • Do a top ten list
  • Invite guest posts

The benefits of a blog post calendar 

 

Once you have a list of topics, it’s a good idea to create a content calendar. This will allow you to plan your topics and schedule your posts. 

The idea of creating a blog post calendar may seem daunting, but I guarantee it will save you time and money in the long run.

Think about how awesome it would be to have a years worth of blog ideas at your fingertips.

No more stressing at the last minute. No more forgetting to post because you’re too busy. It seriously makes life a whole lot easier.

When it comes to creating a blog post calendar, the first thing you need to do is decide how often you want to post – weekly, monthly? 

Once a week is preferable if you’re trying to generate interest in your brand. 

Now you need to decide how far in advance you are going to plan your calendar – 3 months, 6 months, 12 months?

As I said, the more planning you do upfront, the less stress you will have down the track. 

Blog writing that gets results

 

If you’d love a blog or a content calendar but don’t have the time to create one, I can help. 

I’ll take your ideas and turn them into awesome blog posts that will leave your audience begging for more.

If you don’t know what to write about, I’ll create a list of topics that will appeal to you target audience.

It doesn’t matter whether you need one blog post or 100. I’m happy to help.  

I offer competitive blog writing rates and will discount depending on the number of blogs you buy.

 

If you’d like to connect with your customers and build trust in your brand, get in touch. Together we’ll create entertaining, informative, and relatable content that your audience will love.

 

 

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Ashling Kwok Copywriting – Sydney
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