Technical writing is an art-form that very few can master.
It requires a high level of skill and ability to be able to write technical copy that is clear, concise and consumer-focused.
A professionally trained technical writer can translate complex information into simpler terms for non-technical audiences. They will establish a clear structure and reduce the amount of jargon in your content.
A technical writer will ensure that your writing has a logical flow. And that it provides your customers with the information they need without overwhelming or confusing them.
My experience as a technical writer has given me the ability to produce technical copy that customers will understand and can relate to.
Technical copy without the jargon
When it comes to writing complex copy, the last thing your customers want is to be bogged down in technical jargon that they don’t understand.
How many times has your bank or insurance company handed you a lengthy booklet or form to fill in that you simply can’t make sense of?
The overuse of technical jargon in some industries is enough to scare potential customers away, which is obviously not what you want to do.
The transparency of plain English documents creates trust and confidence in your brand and results in more sales.
Types of technical documentation
Technical writing is a difficult process that not all copywriters can handle. It requires technical expertise and training, and the ability to simplify even the most complex of documents. Technical writing covers many genres, writing styles, and forms of communication including:
- Data sheets
- Instructions and procedures
- Mobile apps and web interfaces
- Press releases
- Product specifications
- Style guides
- Technical reports
- Troubleshooting guides
- User manuals
- White papers
If technical writing isn’t your area of expertise and you’d prefer to work with an experienced content specialist, get in touch. Together we’ll create award-winning copy that sets you on the road to success.