Is your business website holding you back?

Ashling Kwok Copywriter's article on how to desig a business website that helps your business

You've set up a business website. It’s functional, flashy, and embodies all of the elements your web designer insisted it should have. But there’s a problem. It's not attracting new customers or increasing your sales. As a business owner, the main objective of all your marketing endeavours should be to engage your customers, increase brand awareness, and generate sales. If your website isn't doing this, it's a liability. A waste of money and a poor time investment. So how do you turn a potential liability into a powerhouse marketing machine? Follow these simple steps and you will be well...

5 ways a clever copywriter can help your business

Ashling Kwok is a copywriter who gets results

After months of hard work, your new business is almost ready to be launched. You’ve spent a fortune setting it up and your budget is well and truly blown. You start to look for ways to cut your costs. To get your budget under control. You know you can’t cut your services because this is what your business is built around. You can’t cut wages because you need experienced staff to get your enterprise off the ground. So, what can you do? It’s at this point that many new businesses make a crucial mistake. They decide to do their own copywriting! I mean it can’t be that hard, right? We can all...

Meet Ashling

ashling kwok copywriter

I believe that storytelling connects you to your audience and builds trust. It is the secret to increasing brand awareness and generating sales.

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How a blog can benefit your business

As a copywriter, I get asked to write all sorts of things. One day I can be creating an annual report for a finance company, the next I can be writing website copy for a dentist. But the one question I get asked the most is - will you write my blog? What was once a...

freelance blog copywriter in Sydney

Simple tips to improve your writing

Have you always dreamed of writing a book but never had the confidence to give it a try? Or maybe you just want to improve your writing skills but don’t know where to start. Well, the good news is that writing is a skill that can be learned. With enough time and...

Great tips to help clients improve their writing