After months of hard work, your new business is almost ready to be launched. You’ve spent a fortune setting it up and your budget is well and truly blown. You start to look for ways to cut your costs. To get your budget under control.
You know you can’t cut your services because this is what your business is built around. You can’t cut wages because you need experienced staff to get your enterprise off the ground. So, what can you do?
It’s at this point that many new businesses make a crucial mistake. They decide to do their own copywriting!
I mean it can’t be that hard, right? We can all write, can’t we?
Well, no, that’s not exactly true. Sure, anyone can string a few words together but that’s not what copywriters do.
Copywriters don’t just throw a few words together on a page. They spend endless hours researching, writing and rewriting copy over and over again to make sure it is suitable for their intended audience.
Copywriting is a time-consuming, meticulous process that takes years of hard work to master.
How can a copywriter help you?
Copywriters are the engines that power your business. They play a critical role in determining whether your business is going to be a success. A good copywriter will not only build your brand but it will also build your reputation. The better your reputation, the more confidence your customers will have in your brand.
How many times have you looked at a website or picked up a brochure that’s not only difficult to understand but has so many grammatical errors that you are instantly turned off?
Sloppy, unreadable copy will reduce the power of your brand. It will turn customers away. If this happens, all your hard work and planning goes flying out the window.
So how do you stop this from happening?
It’s simple! You hire a professional copywriter.
But aren’t copywriters expensive?
As a business owner, you know that the only way to measure your investment is via your ROI (return on investment). The question you need to ask is how much business can a professional copywriter generate? Or even more importantly, how much potential business will you lose to your competitors if you present an unprofessional image to the world?
Why should you hire a copywriter?
Copywriters know how to write – copywriters have spent years playing with words. They’ve sweated over syntax and lost sleep over grammar. They know how to construct powerful sentences that lead customers to your door. Even if you are an expert in your field, you’re not a copywriter. Copywriters are experts in their field. Let them do the job they’re trained to do.
Copywriters understand your audience – you may think that no one knows your customers as well as you do. Well, let me put your mind at ease. Before a copywriter takes on a project, they do extensive, in-depth research. By the end of this process, a good copywriter will know as much about your audience as you do, if not more.
And, because of their training, a professional copywriter will know how to use this research to write copy that is tailor-made for your target audience. Copy that gets results. Copy that converts to sales.
Copywriters are highly skilled – most business owners don’t realise how many skills a copywriter actually has. How many projects they can assist them with.
Here are just some of the things a copywriter can help you with:
- Annual Reports
- Case Studies
- Email/Direct Mail Copy
- Press Releases
- Resumes and Professional Bios
- Sales Pages
- Social Media Content
- Technical Writing
- Website Pages
Copywriters can make Google fall in love with you – great copywriting is only one part of the equation. In order for customers to find you, it helps to have your website at the top of the search engine page. Copy that is Search Engine Optimised (SEO) will increase your website ranking and position you above of your competitors.
SEO copywriting is a specialised practice that involves extensive research to find the keywords required to make Google happy. There are also a number of other factors involved including your URL, title tag, meta description, image file name, alt tag, and links. SEO copywriters know how to write copy that pleases Google and humans.
Copywriters save you time – quality writing takes time. As a business owner, you probably have more on your plate than you can handle. The last thing you need to do is worry about writing content. Think of all of the things you’d be able to get done if you could delegate your writing tasks to someone else. Trying to write copy when it is not your forte will delay your timelines and result in stress. A copywriter will allow you to focus on the things you need to do in order to meet your deadlines.
If you need a copywriter to help you with your content, contact me for a free quote.