Blog
The problem with jargon in the healthcare industry
Have you ever picked up a brochure or booklet that's filled with jargon and technical terms you can't understand? The other day I met with a physiotherapist who wanted me to write content for his website. We talked about his aims and the outcomes he hoped to achieve. He made it quite clear that he wanted to get more clients. To get his new business off the ground. He said he wanted me to use lots of jargon on his website, so he sounded professional. This would have been okay if he was marketing his services to a bunch of professionals. But he wasn’t. His main clients were regular people...
How a blog can benefit your business
As a copywriter, I get asked to write all sorts of things. One day I can be creating an annual report for a finance company, the next I can be writing website copy for a dentist. But the one question I get asked the most is - will you write my blog? What was once a popular niche has exploded into the mainstream. It doesn’t matter who you are or what you do, blogging is a simple and cost-effective way to share your message with the world. Why is blogging so popular? There are numerous reasons why blogging has become so popular. But the main one is the fact that it connects you to your...
Meet Ashling
I believe that storytelling connects you to your audience and builds trust. It is the secret to increasing brand awareness and generating sales.
How a blog can benefit your business
As a copywriter, I get asked to write all sorts of things. One day I can be creating an annual report for a finance company, the next I can be writing website copy for a dentist. But the one question I get asked the most is - will you write my blog? What was once a...
Simple tips to improve your writing
Have you always dreamed of writing a book but never had the confidence to give it a try? Or maybe you just want to improve your writing skills but don’t know where to start. Well, the good news is that writing is a skill that can be learned. With enough time and...
