Landing Pages

If you have a product or service to promote but you do want a website, a landing page may be the answer. A landing page is a standalone web page with one single aim – to persuade your audience to take action.

Landing page copy should be clear, concise, and written in a tone of voice that defines your brand. It should appeal to your audience and grab their attention from the moment they arrive on the page.

A landing page is the cheap form of advertising. But you only get one shot, so make it count.

Landing pages are a great way to:

  • Promote special offers
  • Gather newsletter signups
  • Collect customer details
  • Gather blog subscribers
  • Get webinar registrations
  • Promote special events
  • Advertise ebooks
  • Generate brand awareness
  • Increase customer engagement

 

Types of landing pages

Landing pages come in a range of formats. Some landing pages are purely focused on generating leads while others are designed to sell a product or service. The style you require will depend on your purpose.

  • Lead capture page – A lead capture page can help you gather leads for your promotions. It usually contains a contact form that visitors are asked to fill out. 
  • Pitch page – A pitch page is designed to promote a particular product, rather than generate leads. It should highlight the benefits of your product or service and feature bullet points that capture the reader’s attention.
  • Squeeze page – A squeeze page is designed to squeeze an email address out of visitors by offering a gift in return. Squeeze pages play an important role in your overall marketing strategy and can help you build relationships and grow you brand.
  • Click-through page – A click-through page is to designed to encourage visitors to click through to another page where the actual conversion happens.
  • Sales page – A sales page is a standalone page designed to sell a product or a service. It should feature persuasive language that compels your visitors to make a purchase as soon as they land on the page.

Contact me to find out more about my my landing page services.

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