The power of storytelling in content marketing
As a copywriter, I know how powerful storytelling can be. I know that every word I write will have an impact on the level of success my client achieves. And that the right words in the right places can turn a struggling business into an overnight success. I also know...
Why you can’t trust Google reviews
Let’s talk about Google reviews. Do you read them? Do you trust them? Do they influence your buying decisions in any way, shape or form? Well, if you answered yes to any of these questions, you’re wasting your time. Let me explain. Whenever I need to find a business...
Is your business website holding you back?
You’ve set up a business website. It’s functional, flashy, and embodies all of the elements your web designer insisted it should have. But there’s a problem. It’s not attracting new customers or increasing your sales. As a business owner, the main...
5 ways a clever copywriter can help your business
After months of hard work, your new business is almost ready to be launched. You’ve spent a fortune setting it up and your budget is well and truly blown. You start to look for ways to cut your costs. To get your budget under control. You know you can’t cut your...
The problem with jargon in the healthcare industry
Have you ever picked up a brochure or booklet that’s filled with jargon and technical terms you can’t understand? The other day I met with a physiotherapist who wanted me to write content for his website. We talked about his aims and the outcomes he hoped...Meet Ashling
