The power of storytelling in content marketing

Ashling Kwok copywriter writing about the power of storytelling in content marketing

As a copywriter, I know how powerful storytelling can be. I know that every word I write will have an impact on the level of success my client achieves. And that the right words in the right places can turn a struggling business into an overnight success. I also know that by replacing a few words here and there that I can alter a message and the effect it has on my audience. This is the power of copywriting. This is the power of words. You may not realise it but every day you are being manipulated by copywriters who know how to write stories that elicit a specific response. You don’t buy...

Why you can’t trust Google reviews

Ashling Kwok Copywriter's article on why you can't trust Google reviews

Let’s talk about Google reviews. Do you read them? Do you trust them? Do they influence your buying decisions in any way, shape or form? Well, if you answered yes to any of these questions, you’re wasting your time. Let me explain. Whenever I need to find a business or service provider, I usually ask my friends or colleagues for a referral. If they can't help, I do a Google search and work my way down the list of businesses until I find one that appeals to me. Once I've narrow down my choices, I scan the customer reviews to try and get a sense of what the business is about and what their...

Meet Ashling

ashling kwok copywriter

I believe that storytelling connects you to your audience and builds trust. It is the secret to increasing brand awareness and generating sales.

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How a blog can benefit your business

As a copywriter, I get asked to write all sorts of things. One day I can be creating an annual report for a finance company, the next I can be writing website copy for a dentist. But the one question I get asked the most is - will you write my blog? What was once a...

freelance blog copywriter in Sydney

Simple tips to improve your writing

Have you always dreamed of writing a book but never had the confidence to give it a try? Or maybe you just want to improve your writing skills but don’t know where to start. Well, the good news is that writing is a skill that can be learned. With enough time and...

Great tips to help clients improve their writing