Author: Ashling Kwok

5 ways a clever copywriter can help your business

5 ways a clever copywriter can help your business

After months of hard work, your new business is almost ready to be launched. You’ve spent a fortune setting it up and your budget is well and truly blown. You start to look for ways to cut your costs. To get your budget under control. You know you can’t cut your...
The problem with jargon in the healthcare industry

The problem with jargon in the healthcare industry

Have you ever picked up a brochure or booklet that’s filled with jargon and technical terms you can’t understand? The other day I met with a physiotherapist who wanted me to write content for his website. We talked about his aims and the outcomes he hoped...
How a blog can benefit your business

How a blog can benefit your business

As a copywriter, I get asked to write all sorts of things. One day I can be creating an annual report for a finance company, the next I can be writing website copy for a dentist. But the one question I get asked the most is – will you write my blog? What was...
Simple tips to improve your writing

Simple tips to improve your writing

Have you always dreamed of writing a book but never had the confidence to give it a try? Or maybe you just want to improve your writing skills but don’t know where to start. Well, the good news is that writing is a skill that can be learned. With enough time and...
The truth behind copywriting rates

The truth behind copywriting rates

One question I often get asked by new clients is why copywriters charge such high rates for their services. And while I don’t mind clients asking, it is a constant source of frustration because people just don’t seem to get it. They don’t understand that every single...

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