The problem with jargon in the healthcare industry
Have you ever picked up a brochure or booklet that’s filled with jargon and technical terms you can’t understand? The other day I met with a physiotherapist who wanted me to write content for his website. We talked about his aims and the outcomes he hoped...
How a blog can benefit your business
As a copywriter, I get asked to write all sorts of things. One day I can be creating an annual report for a finance company, the next I can be writing website copy for a dentist. But the one question I get asked the most is – will you write my blog? What was...
Simple tips to improve your writing
Have you always dreamed of writing a book but never had the confidence to give it a try? Or maybe you just want to improve your writing skills but don’t know where to start. Well, the good news is that writing is a skill that can be learned. With enough time and...
The truth behind copywriting rates
One question I often get asked by new clients is why copywriters charge such high rates for their services. And while I don’t mind clients asking, it is a constant source of frustration because people just don’t seem to get it. They don’t understand that every single...Meet Ashling
