


Why finding your voice is the key to business success
When I finally decided to jump off a cliff and start my own freelance copywriting business, I was terrified. I mean, literally shaking-in-my-boots kind of terrified. I wasn’t worried about finances, even though I’d just quit my job. I wasn’t worried about attracting...
The power of storytelling in content marketing
As a copywriter, I know how powerful storytelling can be. I know that every word I write will have an impact on the level of success my client achieves. And that the right words in the right places can turn a struggling business into an overnight success. I also know...
Why you can’t trust Google reviews
Let’s talk about Google reviews. Do you read them? Do you trust them? Do they influence your buying decisions in any way, shape or form? Well, if you answered yes to any of these questions, you’re wasting your time. Let me explain. Whenever I need to find a business...