If you own an online store, your product descriptions are one of the most important elements you need to consider. These days consumers have plenty of options to choose from when it comes to finding the products they need. So how do you make your products stand out...
When I finally decided to jump off a cliff and start my own freelance copywriting business, I was terrified. I mean, literally shaking-in-my-boots kind of terrified. I wasn’t worried about finances, even though I’d just quit my job. I wasn’t worried about attracting...
As a copywriter, I know how powerful storytelling can be. I know that every word I write will have an impact on the level of success my client achieves. And that the right words in the right places can turn a struggling business into an overnight success. I also know...
Let’s talk about Google reviews. Do you read them? Do you trust them? Do they influence your buying decisions in any way, shape or form? Well, if you answered yes to any of these questions, you’re wasting your time. Let me explain. Whenever I need to find a business...
You’ve set up a business website. It’s functional, flashy, and embodies all of the elements your web designer insisted it should have. But there’s a problem. It’s not attracting new customers or increasing your sales. As a business owner, the main...