Author: Ashling Kwok

Why finding your voice is the key to business success

Why finding your voice is the key to business success

When I finally decided to jump off a cliff and start my own freelance copywriting business, I was terrified. I mean, literally shaking-in-my-boots kind of terrified. I wasn’t worried about finances, even though I’d just quit my job. I wasn’t worried about attracting...
The power of storytelling in content marketing

The power of storytelling in content marketing

As a copywriter, I know how powerful storytelling can be. I know that every word I write will have an impact on the level of success my client achieves. And that the right words in the right places can turn a struggling business into an overnight success. I also know...
Why you can’t trust Google reviews

Why you can’t trust Google reviews

Let’s talk about Google reviews. Do you read them? Do you trust them? Do they influence your buying decisions in any way, shape or form? Well, if you answered yes to any of these questions, you’re wasting your time. Let me explain. Whenever I need to find a business...
Is your business website holding you back?

Is your business website holding you back?

You’ve set up a business website. It’s functional, flashy, and embodies all of the elements your web designer insisted it should have. But there’s a problem. It’s not attracting new customers or increasing your sales. As a business owner, the main...

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