As a marketing copywriter, I know the way words you use to promote your business can make or break your brand.
Your marketing materials are your voice. They share your vision with the world and dictate your success.
They connect you to your audience. And shout your message to the world.
As a marketing copywriter, I’ve seen the powerful effect that a well-written, targeted marketing campaign can have on a business.
The way a perfectly worded advertisement or brochure can increase sales, and the role it plays in increasing brand awareness.
My extensive brand marketing experience guarantees that every piece of copy I write speaks to your intended audience.
I write content that is tailor-made to suit your target group. Copy that compels potential customers to take action.
As an editor and proofreader, I know how difficult it is to edit your own work.
Sometimes you need a fresh pair of eyes to review your copy and point out the parts that need improvement.
When you’re too close to a project, it can be difficult to spot your own mistakes. But these errors can make or break your project.
Misspelt words, typos and sentences that are grammatically incorrect will leave your audience doubting your ability to deliver the services you promise.
They will lose confidence in your brand.
My editing and proofreading services will ensure that your copy is professionally presented and error-free.
As a professionally trained technical writer, I know how to translate complex information into simpler terms for non-technical audiences.
Technical writing is an art-form that very few can master. It requires a high level of skill and ability to be able to write technical copy that is clear, concise and consumer-focused.
Good technical writing has a logical flow. It provides customers with the details they require, without overwhelming them or leaving them feeling confused.
My experience as a technical writer has given me the ability to produce technical copy that customers will understand and can relate to.
I’m a freelance journalist with over 20 years’ experience in media and communications.
Over the years I’ve worked as a newspaper and magazine journalist on a diverse range of publications.
And written articles on a wide range of subjects for print and digital agencies.
I know how to write articles that make an impact and leave a lasting impression.
The words I use will target your intended audience. They will tell your story.
As a business owner and blog writer, I understand the important role a regularly updated blog can have on establishing a business and positioning it as an industry leader.
A well-researched, professionally written blog allows your audience to engage with you and creates brand awareness. It generates customer loyalty and builds trust in your brand.
It really does get your business noticed!
This will ultimately result in business growth and increased sales.
Every time you publish a blog, you can share it via your social media networks – Twitter, LinkedIn, Facebook etc. This is a cost-effective way to generate publicity.
Website copywriting is a specialised practice that is different to all other forms of communication. It requires a unique approach.
It only takes readers a few seconds to determine whether your website is relevant to them. If you don’t capture their attention in that time, you’ll lose them to the competition.
But great website content is only one part of the equation.
In order for your customers to find you, it helps to have a high-ranking website.
Website copy that is search engine optimised (SEO) will increase your website ranking and position you above your competitors.