Blog

You've set up a business website. It’s functional, flashy, and embodies all of the elements your web designer insisted it should have. But there’s a problem. It's not attracting new customers or increasing your sales. As a business owner, the main objective of all your marketing endeavours should be to engage your customers, increase brand awareness, and generate sales. If your website isn't doing this, it's a liability. A waste of money and a poor time investment. So how do you turn a potential liability into a powerhouse marketing machine? Follow these simple steps and you will be well...

After months of hard work, your new business is almost ready to be launched. You’ve spent a fortune setting it up and your budget is well and truly blown. You start to look for ways to cut your costs. To get your budget under control. You know you can’t cut your services because this is what your business is built around. You can’t cut wages because you need experienced staff to get your enterprise off the ground. So, what can you do? It’s at this point that many new businesses make a crucial mistake. They decide to do their own copywriting! I mean it can’t be that hard, right? We can all...