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28May2018

5 ways a clever copywriter can help your business

Posted byAshling Kwok

​After months of hard work, your new business is almost ready to be launched. You’ve spent a fortune setting it up and your budget is well and truly blown. You start to look for ways to cut your costs. To get your budget under control. You know you can’t cut your services because this is what your business is built...

28May2018

The problem with jargon in the healthcare industry

Posted byAshling Kwok

The other day I met with a physiotherapist who wanted me to write content for his website. We talked about his aims and the outcomes he hoped to achieve. ​ He made it quite clear that he wanted to get more clients. To get his new business off the ground. He said he wanted me to use lots of jargon...

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